2 weeks ago
Podchaser Podcast Advertising Tracker
Podchaser identifies programmatically inserted, and host read branded advertisements across the podcast landcape , further enriching this data with adspend estimates.
Podchaser aggregates the entire fragmented landscape of podcasting into one searchable database. Further enriching these 5.3M podcasts (200M episodes) with audience-level data and capturing predictive signals from transcripts.
This novel dataset unlocks intraquarter revenue predictions for equities with exposure to podcast advertising and provides insight into daily marketing spend for thousands of companies advertising on podcasts.
#media#technology#advertising#podcasts#TMT