2 weeks ago
Sandalwood Advisors Limited China Consumer Retention Data
China Payment Cohort Panel helps you track retention, average spending per purchase, and purchase frequency
The panel consists of approximately 250,000 monthly active transacting users, with payment methods including credit cards and mobile payments. The primary use case involves analyzing customer retention rates and transactional value over time. For retention rate analysis, the focus is on tracking the percentage of customers from a specific cohort who return to transact in subsequent months. For instance, if 100 consumers visited Shop A in February 2022 and 40 of them returned in March 2022, the M+1 retention rate would be 40%. Additionally, the retention rate on value examines how much money customers from the same cohort spend per transaction in the months following their initial purchase. For example, if a cohort spent CNY 1,000 in February 2022 and then spent CNY 400 in March 2022, the analysis captures the change in spending behavior over time.
#China Payment Cohort