pass_by’s foot_traffic for finance enables Financial Institutions to accurately measure and predict retail performance to almost 2 million US retail locations, covering 1,039 publicly traded retail brands. Using mobile location data as a base, pass_by’s foot_traffic for finance combines multiple data sources, including ground truth validation from in-store sensors, to not only measure the most accurate footfall data in the market, but to predict it 90 days into the future.