i360's Consumer Pulse is a longitudinal survey of the US Population that gives customers unique and statistically valid insights into consumer trends and future opportunities. To accomplish this, i360's proprietary online panel is used to conduct daily, large format surveys that track changes in consumer sentiment over time. This tracking includes hundreds of questions covering economic trends, societal change, and purchase behavior. A main differentiator in our approach is matching all response data at the individual level to our database of US Adults.